{"id":5409,"date":"2026-04-09T13:23:57","date_gmt":"2026-04-09T11:23:57","guid":{"rendered":"https:\/\/www.v-k-f.sk\/?page_id=5409"},"modified":"2026-04-24T09:40:50","modified_gmt":"2026-04-24T07:40:50","slug":"parallel-summer","status":"publish","type":"page","link":"https:\/\/www.v-k-f.sk\/?page_id=5409","title":{"rendered":"PARALLEL SUMMER"},"content":{"rendered":"\n
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Tatra banka & Raiffeisen banka \u2013 Viano\u010dn\u00fd ve\u010dierok pre zamestnancov.<\/strong>
Rozsah projektu:<\/strong> priestorov\u00e9 rie\u0161enie, vizualiz\u00e1cie, n\u00e1vrh sc\u00e9nografie a z\u00e1\u017eitkov\u00fdch z\u00f3n, kooper\u00e1cia na koncepte.<\/p>\n\n\n\n

Event je navrhnut\u00fd ako imerz\u00edvna ve\u010dern\u00e1 p\u00e1rty, ktor\u00e1 pracuje s momentom prekvapenia \u2013 n\u00e1v\u0161tevn\u00edkov pren\u00e1\u0161a zo zimn\u00e9ho kontextu priamo do letn\u00e9ho, karibsk\u00e9ho sveta<\/strong>. Priestor sa tak st\u00e1va paralelnou realitou, kde sa Vianoce prirodzene menia na leto a ka\u017edodennos\u0165 ustupuje z\u00e1\u017eitku.<\/p>\n\n\n\n

Architekt\u00fara je zalo\u017een\u00e1 na syst\u00e9me tematick\u00fdch z\u00f3n \u2013 \u201emikrosvetov\u201c<\/strong>, ktor\u00e9 vznikaj\u00fa pomocou projekci\u00ed, LED pl\u00f4ch, mappingu a svetla. Ka\u017ed\u00fd priestor pon\u00faka in\u00fa atmosf\u00e9ru \u2013 od pokojnej pl\u00e1\u017ee a\u017e po vizu\u00e1lne posunut\u00e9, takmer umeleck\u00e9 interpret\u00e1cie tropick\u00e9ho prostredia. Tento v\u00fdtvarn\u00fd presah prirodzene nadv\u00e4zuje aj na prezent\u00e1ciu nov\u00fdch dizajnov kariet od slovensk\u00fdch s\u00fa\u010dasn\u00fdch umelcov, ktor\u00e9 sa premietaj\u00fa do vizu\u00e1lneho jazyka eventu.<\/p>\n\n\n\n

Koncepcia vych\u00e1dza z idey prinies\u0165 inov\u00e1cie a technol\u00f3gie ako s\u00fa\u010das\u0165 z\u00e1\u017eitku<\/strong> \u2013 rovnako, ako ich banka prin\u00e1\u0161a svojim klientom. Technol\u00f3gia tu nie je len efektom, ale n\u00e1strojom, ktor\u00fd vytv\u00e1ra unik\u00e1tne momenty a umo\u017e\u0148uje n\u00e1v\u0161tevn\u00edkom objavova\u0165 priestor vlastn\u00fdm tempom.<\/p>\n\n\n\n

V\u00fdsledkom je prostredie, ktor\u00e9 podporuje spont\u00e1nnos\u0165, \u013eahkos\u0165 a rados\u0165 zo stretnutia \u2013 a prirodzene komunikuje posolstvo #prirodzenenajlepsi<\/strong>.<\/p>\n\n\n\n

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Tatra banka & Raiffeisen bank \u2013 Employee Christmas Party.<\/strong>
Scope:<\/strong> spatial design, visualizations, scenography and experiential zones design, concept collaboration.<\/em><\/p>\n\n\n\n

The event is designed as an immersive evening party built around a moment of surprise\u2014shifting visitors from a winter setting directly into a summer, Caribbean-inspired world<\/strong>. The space becomes a parallel reality where Christmas naturally transforms into summer and everyday routine gives way to experience.<\/em><\/p>\n\n\n\n

The architecture is based on a system of thematic zones\u2014\u201cmicro-worlds\u201d<\/strong> created through projections, LED surfaces, mapping and light. Each area offers a distinct atmosphere, ranging from a calm beach setting to visually elevated, almost artistic interpretations of tropical scenery. This artistic layer also connects naturally to the presentation of new card designs by contemporary Slovak artists, reflected in the overall visual language of the event.<\/em><\/p>\n\n\n\n

The concept is rooted in bringing innovation and technology as part of the experience<\/strong>\u2014just as the bank brings innovation to its clients. Technology is not used merely as an effect, but as a tool that creates unique moments and allows visitors to explore the space at their own pace.<\/em><\/p>\n\n\n\n

The result is an environment that supports spontaneity, lightness and the joy of coming together\u2014naturally communicating the message #prirodzenenajlepsi<\/strong>.<\/em><\/p>\n\n\n\n

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Tatra banka & Raiffeisen banka \u2013 Viano\u010dn\u00fd ve\u010dierok pre zamestnancov.Rozsah projektu: priestorov\u00e9 rie\u0161enie, vizualiz\u00e1cie, n\u00e1vrh sc\u00e9nografie a z\u00e1\u017eitkov\u00fdch z\u00f3n, kooper\u00e1cia na koncepte. Event je navrhnut\u00fd ako imerz\u00edvna ve\u010dern\u00e1 p\u00e1rty, ktor\u00e1 pracuje s momentom prekvapenia \u2013 n\u00e1v\u0161tevn\u00edkov pren\u00e1\u0161a zo zimn\u00e9ho kontextu priamo do letn\u00e9ho, karibsk\u00e9ho sveta. Priestor sa tak st\u00e1va paralelnou realitou, kde sa Vianoce prirodzene… \u010c\u00edta\u0165 viac »PARALLEL SUMMER<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-5409","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages\/5409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5409"}],"version-history":[{"count":23,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages\/5409\/revisions"}],"predecessor-version":[{"id":5854,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages\/5409\/revisions\/5854"}],"wp:attachment":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}