{"id":5572,"date":"2026-04-15T11:02:41","date_gmt":"2026-04-15T09:02:41","guid":{"rendered":"https:\/\/www.v-k-f.sk\/?page_id=5572"},"modified":"2026-04-25T15:05:22","modified_gmt":"2026-04-25T13:05:22","slug":"iqos-zone","status":"publish","type":"page","link":"https:\/\/www.v-k-f.sk\/?page_id=5572","title":{"rendered":"IQOS \u2013 CURIOUS PATHS"},"content":{"rendered":"\n
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IQOS \/ VEEV \/ ZYN \u2013 Festival Zone 2026<\/strong>
Rozsah projektu:<\/strong> koncept, priestorov\u00e9 rie\u0161enie, sc\u00e9nografia, n\u00e1vrh festivalovej z\u00f3ny, p\u00f4dorysn\u00e9 a dispozi\u010dn\u00e9 rie\u0161enia.<\/p>\n\n\n\n

Follow your curiosity. Choose your path.<\/em><\/p>\n\n\n\n

Nasleduj svoju zvedavos\u0165. Tento princ\u00edp sa stal z\u00e1kladom n\u00e1vrhu festivalovej z\u00f3ny, ktor\u00e1 namiesto priamej komunik\u00e1cie pracuje s immers\u00edvnym z\u00e1\u017eitkom a momentom vo\u013eby<\/strong>. Priestor je koncipovan\u00fd ako sekvencia \u2013 od prv\u00e9ho vizu\u00e1lneho impulzu cez individu\u00e1lnu cestu a\u017e po spolo\u010dn\u00e9 stretnutie<\/strong>.<\/p>\n\n\n\n

Fas\u00e1da pracuje s mot\u00edvom oblohy<\/strong>, nadv\u00e4zuj\u00facim na vizu\u00e1lny jazyk IQOS. Po\u010das d\u0148a spl\u00fdva s okol\u00edm a funguje ako kamufl\u00e1\u017e<\/strong>, ktor\u00e1 nech\u00e1va vynikn\u00fa\u0165 tri farebne odl\u00ed\u0161en\u00e9 port\u00e1ly<\/strong>. Tie reprezentuj\u00fa jednotliv\u00e9 zna\u010dky bez explicitn\u00e9ho ozna\u010denia a ved\u00fa n\u00e1v\u0161tevn\u00edka k intuit\u00edvnej vo\u013ebe<\/strong>.<\/p>\n\n\n\n

Za ka\u017ed\u00fdm vstupom sa nach\u00e1dza vizu\u00e1lne a z\u00e1\u017eitkovo odli\u0161n\u00fd priestor<\/strong>, formovan\u00fd svetlom, materi\u00e1lom a mierou interakcie. Jednotliv\u00e9 cesty sa n\u00e1sledne sp\u00e1jaj\u00fa v Welcome Hube<\/strong>, ktor\u00fd funguje ako centr\u00e1lny soci\u00e1lny uzol<\/strong> celej z\u00f3ny.<\/p>\n\n\n\n

Na hub nadv\u00e4zuje hlavn\u00e1 plocha so stageom, doplnen\u00e1 o chill z\u00f3ny a predajn\u00e9 l\u00ednie<\/strong>, integrovan\u00e9 do prirodzen\u00e9ho pohybu n\u00e1v\u0161tevn\u00edkov. Priestor tak umo\u017e\u0148uje objavova\u0165 zna\u010dky nepriamo \u2013 cez vlastn\u00fa sk\u00fasenos\u0165<\/strong>.
Projekt bol vypracovan\u00fd ako koncep\u010dn\u00fd n\u00e1vrh festivalovej z\u00f3ny pre zna\u010dku IQOS.<\/p>\n\n\n\n

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IQOS \/ VEEV \/ ZYN \u2013 Festival Zone 2026<\/strong>
Project scope:<\/strong> concept, spatial design, scenography, festival zone proposal, layout and spatial planning.<\/em><\/p>\n\n\n\n

Follow your curiosity. Choose your path.<\/em><\/p>\n\n\n\n

Follow your curiosity. This principle became the foundation of the festival zone design, which replaces direct communication with an immersive experience and a moment of choice<\/strong>. The space is conceived as a sequence \u2013 from the first visual impulse, through an individual journey, to a shared encounter<\/strong>.<\/em><\/p>\n\n\n\n

The fa\u00e7ade works with a sky motif<\/strong>, referencing the IQOS visual language. During the day, it blends into its surroundings and functions as camouflage<\/strong>, allowing three color-defined portals<\/strong> to stand out. These represent individual brands without explicit identification, guiding visitors toward an intuitive choice<\/strong>.<\/em><\/p>\n\n\n\n

Each entry leads into a visually and experientially distinct space<\/strong>, shaped by light, material and level of interaction. The individual paths then converge in the Welcome Hub<\/strong>, which acts as the central social node<\/strong> of the entire zone.<\/em><\/p>\n\n\n\n

The hub connects to the main area with a stage, complemented by chill zones and sales lanes<\/strong>, integrated into the natural flow of visitors. The space thus allows brands to be discovered indirectly \u2013 through personal experience<\/strong>. The project was developed as a conceptual proposal for an IQOS festival zone.<\/em><\/p>\n\n\n\n

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IQOS \/ VEEV \/ ZYN \u2013 Festival Zone 2026Rozsah projektu: koncept, priestorov\u00e9 rie\u0161enie, sc\u00e9nografia, n\u00e1vrh festivalovej z\u00f3ny, p\u00f4dorysn\u00e9 a dispozi\u010dn\u00e9 rie\u0161enia. Follow your curiosity. Choose your path. Nasleduj svoju zvedavos\u0165. Tento princ\u00edp sa stal z\u00e1kladom n\u00e1vrhu festivalovej z\u00f3ny, ktor\u00e1 namiesto priamej komunik\u00e1cie pracuje s immers\u00edvnym z\u00e1\u017eitkom a momentom vo\u013eby. Priestor je koncipovan\u00fd ako sekvencia \u2013… \u010c\u00edta\u0165 viac »IQOS \u2013 CURIOUS PATHS<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-5572","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages\/5572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5572"}],"version-history":[{"count":44,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages\/5572\/revisions"}],"predecessor-version":[{"id":6011,"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=\/wp\/v2\/pages\/5572\/revisions\/6011"}],"wp:attachment":[{"href":"https:\/\/www.v-k-f.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}